Guided Selling

Consumers can find eCommerce shopping to be time-consuming and laborious, requiring them to search, browse, scroll, click, complete forms, compare multiple websites, and wait for responses. 

The COVID-19 pandemic has changed the way we shop, when we shop, and where we shop. Brand loyalty has been fractured. As a result, today's consumer purchasing and spending behaviors are different.

You are probably familiar with the scenario. Your website analytics software is showing you a number of anonymous visitors to your eCommerce website and provides details of the product pages they are visiting. The problem is you don’t know who the ...

Online retailers face an ongoing struggle to reduce the number of returns, and according to Barclaycard shoppers in the United Kingdom alone are returning 7bn GBP of goods each year. Around 60-65% of returned items are linked to poor product ...

Choice overload is a phenomenon that has been proven in scientific studies. The underlying idea is that when faced with too much choice, people feel overwhelmed and struggle to make a decision, and sometimes don’t make a choice at all. In eCommerce, ...

Guided selling is a simple way for eCommerce retailers to provide an interactive and personalized shopping experience for consumers.